Alcázar Spanish Restaurant

This project was to create a restaurant concept and design a menu and secondary item for that restaurant. My restaurant is an authentic Spanish restaurant that specializes in a selection of Spanish wines. My intended audience was adults who appreciate fine dining, maybe someone who is particularly fond of wine and wants to try our selection. The name of my restaurant is a type of castle found in the region, and for the menu illustrations and colors I took inspiration from the handmade colorful tiles that

line the halls of these castles. I also created a wine bottle with the restaurant name etched into the glass. I also printed the menus on a nice paper that contains colorful confetti in the mix that matched the colors of my tile illustrations. I wanted to create a fine dining environment with a rustic feel, like you’re dining in the Spanish countryside.

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Rawlings Identity Program