Rawlings Conservatory & Botanic Gardens Identity Program

This project was to create an identity program for an organization in the Baltimore area, which includes a stationary set and a web and mobile website. I wanted to create a sophisticated and classy look to their new branding since they host weddings and events, I wanted their branding to be attractive to couples who enjoy nature or anyone who enjoys spending time in gardens. My process began with the logo

design which was inspired by the palm room that they have. The colors I used in the logo and the website are colors that are found in the plants they have displayed there. I really wanted to focus on the plants as visuals for the website since they provided the color palette inspiration, and because the organization most values their greenhouses and the plants they keep.